Samantha Speisman is a digital strategist with more than 15 years of experience creating compelling content. A natural leader, skilled writer and eagle-eyed editor, she's well known within the industry for increasing traffic, improving conversion, and elevating brands’ digital presence. 

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From 2016 to 2021, she helped build one of the most exciting and innovative news outlets in Canada: The Bullet, which was acquired by Dragons' Den star and entrepreneur Arlene Dickinson in March 2021. Along with The Bullet, Dickinson also acquired Newsworthy Co. Inc, a content development agency founded by Samantha and her business partners.

 

Prior to launching The Bullet, Samantha was responsible for content development at some of Canada’s biggest media companies, including Rogers Media and Shaw Media (now Corus Entertainment). She started her career at sweetspot.ca, a small women’s lifestyle website that she helped grow into one of the most popular and well-respected media outlets in the country.

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